KRISHIFY KISAN APP: INDIA'S FIRST FARMERS DIGITAL COMMUNITY
A Mobile application named Krishify Kisan App to offer digital services only and reach out to the users through digital media.
In an exclusive interview with CLIQTAX, Rajesh Ranjan, Founder of Krishify Kisan Mobile Application, we came to know about many interesting facts related to his idea, journey and his associates.
From the IIT Kharagpur graduate to forming a digital community platform for the farmers, Rajesh Ranjan, has developed a vision to give agriculture a different and unique picture. He designed India’s first farmer’s digital community platform- “Krishify Kisan App”, to build a marketplace for farmers to get a direct market access & information about crops.
Speaking about uniqueness of his product Rajesh said-
Krishify is the very first digital social community made for farmers. Through our unique ML algorithms, we connect the most relevant farmers and bring a complete personalised experience for them.
Briefing about his idea of developing this App, Rajesh said:
“We have built India's first farmers digital community to bring information symmetry in the agricultural ecosystem and built a marketplace for farmers to get a direct market access. Agriculture covers 57% direct and direct employment in India, but the GDP contribution is only 17%. An average Indian farmer earns a paltry INR 6700 per month. While small landholding and lack of infrastructure have been key issues in Indian agriculture but there is a huge information & awareness gap as well.
We took this as an opportunity and decided to build world's largest farm-to-farmer network to bring on a single platform where they can connect and share knowledge, or learn from other farmers. The good thing is fast growing internet penetration in the rural parts of the country over the past few years and even small and margin farmers are actively using smart phones and mobile applications”.
To give his idea a real picture, Rajesh formed a company named Farmstock Technologies Private Limited in 2019 with an aim to become the go-to platform for any Indian farmer in 2-3 years from now which they visit to seek a reliable solution to their crops disease, information about a specific seed variety or an agrochemical or even to sell their farm produce.
Trust is the most important factor in agriculture and that's what we are building with our farmers right now Rajesh added.
Mr. Rajesh Developed an app named Krishify Kisan App to offer digital services only and reach out to the users through digital media. They have experimented with multiple growth hacks to reach to a large number of farmers quickly. Within a year of launch they have acquired more than 9 Lakhs farmers from the Hindi speaking regions in the country. They aim to acquire 5 million farmers by the end of year 2020 he further added.
Mr. Rajesh has designed a unique product and very soon will be a known brand in agricultural sector. Speaking about his success mantra and a piece of advice for start-up, Rajesh says- “Focus on the team, rest would come along”.
Sharing about his experience with CLIQTAX, Mr. Rajesh sees CLIQTAX as a unique platform which provide online solutions for all financial need.
CLIQTAX extends heartiest wishes to Rajesh Ranjan for his unique idea and wishes him Goodluck for his future. Kudos to him for such an amazing interview.
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