Here are the winners of the Tata Imagination Challenge 2020 - Know the ideas that will shape our future
Meet the thirteen ingenious minds that excelled at India's biggest business challenge and read their business propositions.
“Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will.” - George Bernard Shaw
The Tata Group of Companies, in a first-of-its-kind business challenge, organized the Tata Imagination Challenge 2020 with a focus on innovative and original business ideas.
There were a total of 56,980 registrations for the competition out of which thirteen winners were chosen - ten students from different colleges around the country and three Tata Company employees.
Aimed at leveling the playing field, the challenge was open to all college and University students anywhere in India, from any stream of study. To be eligible, one had to be a student enrolled in a regular course from a recognized institution, irrespective of location or stream of study.
Tata Company employees were also eligible to participate in the competition as part of the company’s in-house track. The competition was held entirely digitally and saw students from 4,500 colleges in India giving their best shot at it - including students from 1,350 management schools and 1,900 tech campuses.
From fifty finalists, thirteen pioneering ideas were declared winners.
There were a total of three rounds in the challenge:
Round 1 - Brand Stories (Caselets) and Gamified Analytithon
In the first round, the participants were given the task of knowing the Tata Brand a little better through caselets comprehensions and a test of their analytical skills.
Round 2 - Case Landing and submissions
The second round of the challenge involved solving real-world business cases of the Tata Group. The shortlisted participants from the first round were asked to submit a presentation and a video talking about the possible solutions.
Round 3 - Presenting the Big Idea
The final round asked the participants to present their big ideas to a jury comprising Tata Group leaders. The idea could be any of the following - entrepreneurial, business-related, or from the social sector.
Awards and Prizes
Each of the thirteen winners will be awarded a cash prize of Rupees 2 Lakh each. The winners would also get an opportunity to interact and engage with leaders in the Tata Group through a business masterclass.
The successful candidates will have a mentorship and shadow session by the Group leaders and accelerator sessions to strengthen the business plans.
What’s more, the winners will also have access to the group learning portal - The Tata Tomorrow University and nomination to flagship learning programs as well.
As per eligibility guidelines, the winners will also be invited to the Tata Administrative Services pre-placement program.
The Winning Ideas
Out of the thirteen winners, ten are currently students at prestigious business schools. Let us take a brief look at their business ideas one by one.
1. Aditi Somani, SPJIMR Mumbai
Aditi’s idea aimed at transforming the beauty and salon experience for customers. She envisioned a one-stop digital platform for beauty services where appointments can be easily booked and services can be offered by a swipe or two. Beauty and wellness is a billion-dollar industry with the majority of its services carried out by unorganized sector workers who do not have access to a single standardized service platform.
2. Adrija Sarkar, SPJIMR Mumbai
Adrija is the brains behind developing an intimate hygiene kit that is portable, safe, and easy to carry for a woman on the move. Access to feminine hygiene products is still a dream for many women. For working and traveling women, the problems are manifold. Adrija has come up with products that aim to solve this very issue; the hygiene kit will include products that are typically used together - wash and wipe. Not only this, but a connected app with hygiene basics also features in her business plan.
3. Aiyush Bahl, NMIMS Mumbai
Aiyush has envisaged a brilliant way to provide clean energy by walking - special insoles that generate electricity with every step. How, you ask? The power generated is stored in a battery which gets charged every time you take a walk. What is even better, Aiyush’s plan can buy you free goodies if you are fond of walking. The steps taken will be counted on an app and rewards will be offered based on how much power you generate.
4. Anant Bordia, IIM Ahmedabad
Disposing of e-waste is a hazardous job, both for the workers who dispose of the waste and for the environment. E-waste is largely toxic and includes chemicals that end up in our soil, air, and water when left unrecycled. Anant has come up with a new way of extracting metals from e-waste and will be safe for the environment as well as the workers involved. Anant has also included a refurbishment program running in parallel to augment his project which will enhance the positive impact.
5. Chirag Mehta, IIM Bangalore
According to a 2019 report, India wastes up to 16% of its agricultural produce due to weak cold chain infrastructure; fruits and vegetables are squandered the most, even as millions of Indians suffer from hunger. Realizing this dichotomy Chirag made a business plan ensuring that horticulture farmers get a food processing powerhouse that takes care of everything from cold chain logistics to global market access.
6. Ishita Vishnoi, IIM Lucknow
Ishita has found a unique alternative for unutilized rooftops on commercial buildings - grow food on them! She believes that roofs can be the farms of the future and can help reduce food wastage as it travels from the farm to our plate and loses much of its nutrition. She has also kept in mind the environmental gains from creating a rooftop farm and the large number of jobs that will be created for the urban youth because of it.
7. Lokesh Raizada, MDI Gurgaon
Lokesh has visualized the ambitious project of urban mining to retrieve metals from old electronic items instead of extracting them from ores saving millions of rupees in cost. Lokesh believes that this process eliminates the hazardous informal recycling and smelting process and keeps our landfills clean. Urban mining will provide workers a safe livelihood and might even reduce India's dependence on imported metals.
8. Pranav Dev Singh, IMT Ghaziabad
With the advent of online shopping giants like Amazon and Flipkart, the neighborhood Kirana stores have been left wanting for customers. Pranav's business plans ensure that the Kirana stores do not suffer from the digital divide. His project of getting onboard the enterprises involves customer-friendly design changes, more efficient sourcing, and some technology help which can lead to a flourishing system of small stores in healthy competition with large multinationals creating several jobs along the way.
9. Raghav Gupta, IIM Ahmedabad
Raghav has designed an app that bridges the gap between farmers and retail investors by allowing the latter to put their money in harvests. In this way, the farmers also get ready access to working capital. The app would provide farmers timely tips on what to grow and how while crop insurance will ensure that neither the farmers nor the investors suffer a loss.
10. Shubham Manjitsingh Bagga, SPJIMR Mumbai
Shubham believes technology is the answer to several problems faced by farmers. Making use of technology at every step from growing crops to selling them in the market until they finally reach the end-user, will ensure a fair price for farmers and an informed choice for consumers. Image processing, analytics, blockchain, and real-time tracking are some of the ways to counter the problems of low investment, low productivity, and low margin that Indian agriculture is inflicted with. The use of technology will also ensure quality control, transparency, and feedback.
From the in-house track, there are three winners:
11. Himshikha, Tata sky
Himshikha has sought a change in the lives of rural health workers or ASHAs (Accredited Social Health Activists) by providing them with a customized tablet that will not only assist them in providing the delivery of health services but also greatly enhance the quality, speed, and management of the same by digitizing the process. The tablets would also be a great way for the ASHAs to track their pay, share grievances, and send out an SOS.
12. Pratik Bhalgat, Tata Projects
Pratik has found a commendable way to aid the Swachh Bharat Movement - a toilet that does not require water and can be used anywhere - even in remote areas and during disasters. It uses organic composting to process the waste and get rid of pathogens. In a country where crores of people do not have access to toilets, Pratik’s idea tries to fix the problems of shortage of water and disposal of waste as well.
13. Swapnil Chauhan, Tata Trusts
With the introduction of the New Education Policy and keeping in mind the current scenario of online classes post lockdown, Swapnil realized the importance of an ed-tech platform for teachers, schools, and governments. The use of technology is going to increase multiple times and the stakeholders need to be ready for it. Swapnil has envisaged an integrated platform that enables our teachers to teach better which will in turn help the students to learn better.
Edited By- Team CLIQTAX
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