COIR VIKAS YOJANA
In 1998, India became a nuclear power. Hand in hand went the uprising of the Indian Coir Industry.
Coir Vikas Yojana
In 1998, India became a nuclear power. Hand in hand went the uprising of the Indian Coir Industry. Historically, Sri Lanka and India have been the greatest exporters of coir products. However, with the rise of synthetic and foam during the 1980s, the demand for coir faced a setback. Globalisation has taken place at the cost of nature. Therefore, in the 1990s, there was an upsurge in the demand and a wave of increased exports too. Out of the $140 million earned from Coir Industries, $70 to $80 million is accounted for by India and Sri Lanka.
The coir industry provides employment to 7 lakh people and a huge chunk of this number comprises women. Our country is replete with the golden fibre of coconuts, in every coastal state. The industry has generated a demand which validates the fact that the world needs to go back to nature to secure nature, trends do return, and art does empower.
The Coir Vikas Yojana (CVY) is an initiative of the Coir Board, headquartered in Kochi, Kerala. The scheme is designed to empower the masses from the Malabar through adequate training of weavers, artisans and handcrafters. It also trains personnel in the ranks of supervisors and instructors.
In fact, a separate Skill Upgradation Programme has been launched under this scheme entitled Mahila Coir Yojana, especially because women form eighty per cent of the workers in the coir industries. The women of the rural areas of coconut producing states of the country viz. Kerala, Tamil Nadu, Karnataka, Andhra Pradesh, Telangana and Odisha are largely involved in the coir industries.
An important clause proposed by the scheme is to provide machinery like coir spinning rats and equipment for the production units, and in turn, provide a boost to the industries. Under the Entrepreneurship Development Programme, the scheme encourages budding entrepreneurs to start their ventures in traditional and non-traditional areas of coir production.
An effort is being made to impart quality consciousness at the elementary level. The quality of products is an indispensable aspect in order to increase demand. The workers are given insight on the essentiality of the quality of fibre, yarn and structure.
One does understand that the ultimate objective of these schemes is to bring about awareness. We must have the acumen to gauge the immense scope provided by these small-scale industries, if we are entrepreneurs with a cause bigger than the grey flannel suit.
Everything that the village industries aim at is labelled Gandhian in philosophy and application. The depth of this philosophy lies not in being born in a country with rich resources, but in being informed about them, appreciating them and then, when it’s our turn, promoting them as high as the sky!